It would not be an overstatement to say that, although the ESG opportunity is massive and the uptake already significant, the marketplace is completely fragmented in terms of clients and providers. Asset owners do not behave monolithically, and ESG policy and compliance is often subjective and client-specific. RIS can provide insights into customer and competition behaviors and help craft a go-to-market strategy that matches organizational core competencies with the right segments of the market and with the most resonant voice.